Chart guide
How to Make a Funnel Chart
Explain conversion through ordered steps.
- Keep steps in process order.
- Show step conversion rates.
- Call out the largest drop-off.
- Avoid funnels for unrelated categories.
Decision use
What this guide helps you decide
Explain conversion through ordered steps. Use it before choosing a chart type, writing a title, checking accessibility, or exporting a chart for a report.
Apply the idea
- Keep steps in process order.
- Show step conversion rates.
- Call out the largest drop-off.
- Avoid funnels for unrelated categories.
Check before publishing
- Confirm the chart matches the reader task.
- Add units, source, and period when needed.
- Use a working tool to test the recommendation.
Common limit
- This guide explains a decision pattern, not a full data analysis workflow.
- Use the linked tools when you need preview, audit, or export.